Translating for a Different Market
While Silver Fern Farms is a global company and well known elsewhere in the world it remained relative obscure here in the United States. Using their defined branding blocks, I have lead the charge in creating a look and brand that appeals to our very unique market. The engagement has included nationwide POS, print literature, direct marketing material, photography here and abroad, content creation and a fully modern website.
Focusing on the foodservice market, I directed an informational series of videos featuring an international authority on venison, Chef Graham Brown.