Silver Fern Farms is a large co-op based in New Zealand. We partnered with them to bring their premium lines off animal proteins to the U.S. market. While they have a well defined brand, we were able to translate it and incorporate it into our marketing program. I directed the consistent design direction that helped make the U.S. one of their most successful sales markets in the world.
The project included everything from sales material, to an elegant and informative website, newzealmets.com
Role: Art Director
